unit 1 corporate or organizationai culture公司文化
text a from factory to family：the creation of a corporate culture
從工廠到家庭：創(chuàng)建公司文化
text b corporate culture matters!公司文化至關重要!
unit 2 leadership領導才能
text a peter drucker on leadership彼得·德魯克談領導才能
text b say goodbye to theory x告別x理論
unit 3 management gurus管理大師
text a peter drucker：mr management“管理先生”——彼得·德魯克
text b management theory?management madness?管理理論?抑或管理囈語？
unit 4 corporate citizenship企業(yè)公民
text a global corporate citizenship initiative全球企業(yè)公民行動
text b profits and poverty利潤與貧困
unit 5 consumer behavior消費者行為
text a acnielsen survey unveils“the five faces of chinese consumers”
ac尼爾森調查揭示中國消費者的“五張面孔”
text b consuming passion：human psychology shapes the shopping
experience消費激情：購物行為體驗源于購物者的心理活動
unit 6 giobal brands全球品牌
text a brands across borders--advertising foreign brands in asia
讓品牌跨越國界——在亞洲推介國外品牌
text b cell phones：the big boys are back in china
手機：國際品牌再掀搶占中國市場高潮
unit 7 giobalization全球化
text a what the new asia means for multinationals?跨國公司的新亞洲戰(zhàn)略是什么?
text b benefits of globalization全球化帶給人們的好處
unit 8 pricing定價
text a which price is right?(1)什么樣的價格最合適?
text b which price is right?(2)什么樣的價格最合適?
unit 9 business strategy企業(yè)戰(zhàn)略
text a here is how michael e．porer regards the business landscape
著名經濟學家邁克爾·e·波特談企業(yè)戰(zhàn)略
text b smart strategies：putting ideas to work
戰(zhàn)略的優(yōu)劣在于是否付諸實施
unit 10 merger and acquisition兼并與收購——并購
text a procter said to reach a deal to buy gillette in$57 billion accord
寶潔收購吉列：耗資570億美金
text b new path for pork giant肉類加工業(yè)的發(fā)展新路程
unit 11 new economy新經濟
text a the new economy：fact or fiction?新經濟：事實抑或神話?
text b new rules for the new economy新經濟．新規(guī)則
unit 12 service economy服務經濟
text a now that wal—mart is america’s largest corporation，the service
economy wears the crown沃爾瑪躍居美國最大型公司，服務經濟引人注目
text b service so good．it’s an“experience”
服務經濟要成為“體驗經濟”
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