管理經(jīng)濟(jì)學(xué)

定　價(jià)：￥25.00

作　者：	（英）約瑟夫·G.內(nèi)利斯（Joseph G.Nellis），（英）大衛(wèi)·帕克（David Parker）著
出版社：	普蘭蒂斯霍爾出版公司
叢編項(xiàng)：	工商管理精要系列
標(biāo)　簽：	管理經(jīng)濟(jì)學(xué)

ISBN：	9787300024608	出版時(shí)間：	1997-08-01	包裝：	精裝
開(kāi)本：	24cm	頁(yè)數(shù)：	230	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　為什么需要了解管理經(jīng)濟(jì)學(xué)？如何分析消費(fèi)者需求和生產(chǎn)成本？各種不同的定價(jià)策略和投資政策的具體含義是什么？政府的政策如何影響企業(yè)的決策？本書(shū)對(duì)上述問(wèn)題及其他有關(guān)問(wèn)題作了清楚而確切的解釋。對(duì)于那些接受短期培訓(xùn)的管理者、MBA，以及想迅速了解這一問(wèn)題核心內(nèi)容的教師和學(xué)生來(lái)說(shuō)，都不失為極具價(jià)值的參考書(shū)。它還可以作為管理人員的藏書(shū)，以及那些有抱負(fù)的管理人員完善自己知識(shí)和技能的參考資料。

作者簡(jiǎn)介

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圖書(shū)目錄

Contents
1Theessenceofbusinesseconomics:anovewiew
Theessenceofbusinesseconomics
Basicconceptsinbusinesseconomics
Thecompetitiveenvironment
Concludingremarks
2Theanalysisofconsumerdemand
Theessenceofconsumerdemand
Themarketdemandcurve
Consumersurplus
Thedeterminantsofdemand
Theclassificationofproducts
Conceptsofelasticity
Therelationshipbetweenpriceelasticityandsalesrevenue
Concludingremarks
3Theanalysisofproductioncosts
Theessenceofproductioncosts
Theproductionfunction
Variablecostsversusfixedcosts
Productiondecisionsintheshortrunandlongrun
Diminishingreturnsinproduction
Maximizingprofitandtheproductiopdecision
Economiesanddiseconomiesofscale
Theexperiencecurve
Optimalscaleandx-inefficiency
Thefirm'ssupplycurve
Elasticityofsupply
Concludingremarks
4Thecompelitiveenvironment
Theesseqceofthecompetitiveenvironment
Competitivestrategy
Perfectcompetition
Monopoly
Monopolisticcompetition
Oligopoly
Competitiveadvantage
Concludingremarks
5Managerialobiectivesandthefirm
Theessenceofmanagerialobjectives
Agencytheory
Managerialtheories
Behaviouraltheories
Concludingremarks
6Understandingpricingslrategies
Theessenceotpricingstrategies
Pricedeterminationandmanagerialobjectives
Genericpricingstrategies
Pricingandthecompetitiveenvironment
Themarketingmixandtheproductlifecycle
Theeconomicsofpricediscrimination
Pricinginmulti-plantandmulti-productfirms
Peak-loadpricing
Pricingpolicyandtheroleofgovernment
Concludingremarks
.
7Inveqtmentappraisal
Theessenceofinvestmentappraisal
Theinvestmentselectionpro;ess
Estimatingcashnows"
Evaluatingandrankinginvestmentproiects
Undertakingacost-benefitanalysis"''
Concludingremarks"
8Undentandingthelabourmarket
Theessenceofthelabourmarket
Thedemandforlabour
Thesupplyoflabour
Collectivebargaining
Concludingremarks
9Covemmentandbusiness
Introduction
Theprinciplesotstateintervention
Macroeconomicpolicy
Industrialpolicy
Competitionlaw
Regionalpoliry
Concludingremarks
10Businessandeconomicforeeasting
Theessenceofbusinessandeconomicforecasting
Collectinginformationonconsumerbehaviour
Statisticalestimationofdemandrelationships
Forecastingdemand
Concludingremarks
11Businesseconomics-achecklistformanagers
Checklistforbusinesssuccess

Appendix:sourcesofbusinesseconomicsdatafirmanagers
UKsources
Internationalsources
Referencesforfurtherreading
Index