高級商務英語

定　價：￥19.00

作　者：	（美）[L.英格蘭]Lizabeth England，（美）[C.U.格羅斯]Christine Uber Grosse著
出版社：	機械工業(yè)出版社
叢編項：	華章英語系列教材
標　簽：	商務英語

ISBN：	9787111070245	出版時間：	1999-01-01	包裝：
開本：	26cm	頁數(shù)：	182頁	字數(shù)：

內(nèi)容簡介

　　*同外國人做生意必須學習商務英語，但學會大量商務詞匯未必就意味著你能在商界獲得成功，比如說，您知道：*當介紹一位經(jīng)理卻突然忘記了他的姓名時該怎么辦嗎？*當出席一個非常重要的會議卻又遲到了時該怎么辦嗎？如果您還不太清楚，那您就有足夠的理由學習：《初級商務英語》（OpenforBusiness）《中級商務英語》（Let'sTalkBusiness）《高級商務英語》（SpeakingofBusiness）因為，它們是實用商務知識+商務交際技巧，聽說讀寫訓練+跨文化理解的完美結合，適合于有志于從事對外商務活動的大學生和其他有關人士?！冻跫壣虅沼⒄Z》（配有一盤磁帶和教師用書）內(nèi)容涉及銷售、金融、廣告、市場、零售、財會、通信、廣告、租賃、簡歷、備忘錄、商業(yè)信函、電話交流、資金籌措、辦公設備等等；豐富多樣、靈活多變的練習能夠激發(fā)學生的學習積極性；適合初級商務英語學習者；《中級商務英語》（配有一盤磁帶）內(nèi)容包括社交禮儀、社交語言、書面表達、西方文化、經(jīng)營管理、市場營銷、技術投資、商務精神、全球經(jīng)濟等；文章采自《福布斯》、《商務周刊》、《華爾街日報》和《經(jīng)濟學家》等；課上、課

作者簡介

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圖書目錄

全息美國英語教程歡迎你
前言
1TheGlobal
Economy
BUSINESSTOPIC:
THECLOBALECONOMY
GettingGOing
Self-Assessment
PrereadingActivity
Self-Assessment
FocusonLanguage
ProperNouns
Idioms
InformationProcessinginCharts
COMMUNICATIONTOPIC:
CONDUCTINGAMEETING
PlanningaMeetingforNewProduct
Development
CULTURETOPIC:
"BUYINGAMERICAN"VS.
BUYINCINTERNATIONALLY
Cross-CulturalComparison
ClassSurvey
Self-Assessment
2Businessand
Society
BUSINESSTOPIC:
COMMUNlTYREINYESTMENT
GettingGoing
PeerAssessment
FocusonLanguage
CompoundWords
UnderstandingIdioms
DisussionQuestions
Role-Play:LibertyCityUrban
RencwalProject
BankingIndustryRasearchBeport
COMMUNICATIONTOPIC:
COMMUNITYLENDINC
PlanningMeetingfora
IDanApplication
CULTURETOPIC:
DOINCTHERIGHTTHING-
INYESTINCINTHE
COMMUNlTY
CommunityResearchProject
VolunteerforaCommunityService
Organization
Self-Assessment
3Uuderstanding
CulturalDifferences
inBusiness
BUSINESSTOPIC:
DOINCBUSINESSINASIA
CettingGoing
RrereadingDiscussion
Self-Assessment
UsingYourSkills
FocusonLanguage
KeyPhrases
COMMUNICATIONTOPIC:
MAKINGASPEECH
BusinessProject:CompanySpeech
SpeechTopics
HintsonSpeechMaking
PeerReview
CULTURETOPIC:
DEVELOPINCCROSS-CULTURAL
UNDERSTANDINC
GroupPresentationTopics
GivingFeedback
4TheStockMarket
BUSINESSTOPIC:
ANNUALREPORTSFOR
STOCKHOLDERS
GettingGoing
CotpoateProfiles
Self-Assessment
Focusonlanguage
InterpretingChartsandGraphs
DiscussionQuestions
InterpretingFinancialInformation
COMMUNICATIONTOPIC:
INVESTINCINTHE
STOCKMARKET
BusinessProject:Investinginthe
StockMarket
InvestmentOpportunities
CULTURETOPIC:
CLOBALMARKETS
UsingYourSkills
ResearchonGlobalMarkets
Role-Play
SteppingoutoftheClassroom
StockExchangeVisit
StockbrokerGuestSpeakerorInterview
5Technologyinthe
BusinessWorld
BUSINESSTOPIC:
TECHNOLOGYINTHEBUSINESS
WORLD

PrereadingDiscussion
Self-Assesment
ClassSurvey
UsingYourSkills:AreYouReadyfor
theFuture?
FocusonLanguage
Paraphrasing
COMMUNICATIONTOPIC:
EQUIPPINGANOFFICEWITH
TECHNOLOGY
Discussion
BusinessProject:EquipanOffice
EvaluateComputerHardwareand
Software
PrereadingActivity
ElectronicMailTechnology
FocusonIanguage
Informallanguage
CULTURETOPIC:
AQUESTIONOFTIME
PrereadingActivity
Discussion
SteppingOutoftheClassrom
6Understanding
PersonalDifferences
inBusiness
BUSINfSSTOPIC:
WOMENINBUSINESS
GettingGoing
Self-Assessment
ExploreYourFeelingsThrough
Writing
Focasonlanguage
VocabularyBuilding
FindtheMainIdea
ReadingComprehension
COMMUNICATIONTOPIC:
ANALYZING
COMMUNICATIONSTYLES
Discussion
StrategiesforEffective
Communication
Project:AnalyzeCommuniation
Styles
CULTURETOPIC:
REDUCINCPREJUDICE
INBUSINESS
SteppingOutoftheClassroom
ResearchPtoject:Valuing
PersonalDifferences
7ThePeace
Economy
BUSINESSTOPIC:
THEPEACEECONOMY
GettingGoing
Focusonlanguage
VocabularyBuilding
PrereadingACtivities
Predicting
FocusonLanguage
WordBanks
VocabularyCheck
COMMUNICATIONTOPIC:
MAKINCORAL
PRESENTATIONS
caseStudy:Corporate
Beorganiztion
CULTURETOPIC:
BUSINESSETHICS
Role-Plays
SteppingOutoftheClassroom
ResearchonthePeaceEconomy
PeerFeedback
8Marketing
BUSINESSTOPIC:
MARKETINC
GettingGoing
AdAnalysis
BusinessTerms
COMMUNICAIONTOPIC:
DEVELOPINCAN
ADVERTISEMENT
BusinessProject:Developan
Advertisement
CULTURETOPIC:
CULTURALISSUES
INMARKETING
PrereadingActivity
ReadingComprehension
FocusonLanguage
CrossCulturalChallenge
Focusonlanguage
InformalIanguage
DiscussionQuestions
CulturalEnrichment
HotItems
SteppingOutoftheClassroom
StoreVisit
9Environmental
IssuesinBusiness
BUSINESSTOPIC:
ENVIRONMENTALISSUES
GettingGoing
PrereadingActivities
Brainstorming
EnvironmentallyAwareAdvertising
PredictingContentThroughTitles
ReadingComprehension
FocusonLanguage
VocabularyDevelopment
EnvironmentalSurvey
IdentifyingtheMainIdeaand
SupportingDetails
SearchingtheMedia
COMMUNICATIONTOPIC:
CONFERENCEONTHE
ENVIRONMENT
BusinessProject:Conferenceon
theEnvironment
Objectives
CULTURETOPIC:
CULTURALATTITUDES
TOWARDTHE
ENYIRONMENT
TowardtheEnvironment
10Business
Entertainment
BUSINESSTOPIC:
BUSINESSENTERTAINMENT
GettingGoing
FocusonLanguage
VocabularyDevelopment
Predicting
Prereading
VocabularyPractice
IdiomaticExpressions
ReadingComprehension
MakingComparisons
COMMUNICATIONTOPIC:
SOCIALIZINCAND
NETWORKING
SmaLLTalk
Role-Play
LetterstoMissManners
CULTURETOPIC:
SOClALCUSTOMSAND
HUMOR
Cross-CulturalComparison
Humor
IdlomaticExpressions
UnderstandingHumor
SteppingOutoftheClassroom
PlanninganOfficeParty
學習指導