目 錄 Unit 1Job Interviews Reading I Making the Best of a Good Job Reading II New Rules for Landing a Job: Interview Skills That Give You the Edge Extension Supplementary Reading Unit 2Cultural Diversity Reading IOutstanding Cultural Diversity Programs Reading II Developing an Intercultural Training Program Extension Supplementary Reading Unit 3Managers Reading I Managers for the Twenty-first Century Reading II Managerial Caricatures Extension Supplementary Reading Unit 4 Going Global Reading I Birth of a Buzzword Reading II Global Marketing into the Twenty-first Century Extension Supplementary Reading Unit 5Fashion Reading I New Economy Dressing for Success Reading II Levi's Gold Extension Supplementary Reading Unit 6 Retailing Reading I A Retailing Legend Is Bom Reading II Shopping Euphoria at the Somerset Collection Extension Supplementary Reading Unit 7Advertisement Reading I The Money in the Message Reading II Advertising on the Web Extension Supplementary Reading Unit 8Money Reading I Will Cash Completely Vanish Reading II I Am a Dollar Extension Supplementary Reading Unit 9Leadership Reading I Characteristics and Traits of Effective Leaders Reading II The Sensational Michael Dell of Dell Computer Corp. Extension Supplementary Reading Unit 10Information Technology Reading I What Makes Silicon Valley So Successful and Unique Reading II A Brave New Web Extension Supplementary Reading Unit 11Trademark Reading I Trademark Reading II A History of the John Deere Trademark Extension Supplementary Reading Unit 12Markets Reading I Flea Market Reading IIThe Natural Market Extension Supplementary Reading Unit 13Negotiations Reading I A Cross-cultural Perspective of the Negotiations Process Reading II Sacred Stalls Extension Supplementary Reading Unit 14Successful Businesses Reading I What Makes Sony Run Reading II A New Deal at Hallmark Cards Extension Supplementary Reading Unit 15 Business & Technology Reading I Just Imagine: What Computers Can't Do Reading II I Am Cyborg Extension Supplementary Reading Appendix I Appendix II
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