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步入商界:商務英語初階

步入商界:商務英語初階

定 價:¥59.80

作 者: (英)克里斯廷約翰遜(Christine Johnson),(英)杰克羅納根(Jack Lonergan)編著
出版社: 外語教學與研究出版社
叢編項:
標 簽: 商務英語

ISBN: 9787560010793 出版時間: 2003-07-01 包裝: 膠版紙
開本: 26cm 頁數(shù): 416 字數(shù):  

內容簡介

  [編輯推薦]該套節(jié)目強調實用性,全部內容圍繞一個完整的商務活動展開,語言真實而自然。您將有機會進行具體的商務實踐,并學到:并要商務詞匯;商務活動中各種正式非正式對話;基本語法知識。此外,您還將接觸到不同國籍者所講的英語。除音像資料處,全套節(jié)目還包括兩本文字教材:《本教材》和《學習輔導》。這本《主教材》與音像節(jié)目相輔相成,人您提供廣泛的理解練習和語言實踐。書后附有練習答案、音像資料腳本及語匯表。歡迎學習《步入商界——商務英語初階》!這套書是為了使你能夠最有效、最愉快地學習英語而設計的。通過本課程的學習,我們相信你能達到以下兩個明確而實際的目標:第一、能夠進行具體的商務活動;第二、能夠提高商務英語水平?!恫饺肷探纭虅沼⒄Z初階》包括兩本文字教材:《主教材》和《學習輔導》。另外,還有電視節(jié)目(或錄像帶)以及錄音帶。這種多媒體的課程為你的學習提供了極大方便,你可以選擇適合自己的學習方式,以取得最佳的學習效果。本課程共有20個單元,每個單元涉及日常商務活動的一個側面,展示如何處理工作現(xiàn)實中的各種問題,并突出介紹所涉及的重點語言范圍。所以,你所聽到的語言都是真實的,是與商務活動相關的。全部課程圍繞現(xiàn)實生活中的一個完整的商務過程展開,兼顧知識性和趣味性。BIBURYSYSTEMS是一家生產電子玩具的公司,我們的主人公是新任該公司推銷員的EDWARDGREEN,我們將追隨他工作的進展,看到他如何處理公司內部以及同客戶之間的關系。在《主教材》正文開始前,你將看到故事的幾個主要人物。到課程結束的時候,你或許能決定你最喜歡的人物是誰。在學習每個單元時,建議你從《主教材》開始。先看一看該單元故事情節(jié)的摘要,熟悉一下WORDCHECK中的重點詞匯和LANGUAGESUMMARY中的表達用語。然后再看電視或錄像中的故事,了解該單元的內容和所涉及的語言。如果你遇到看不懂的內容不要著急,《主教材》和《學習輔導》中的練習會幫助你理解故事的內容??赐赇浵窈?,先做《主教材》的練習,然后再做《學習輔導》中的詞匯和句型練習。做完練習之后再看一遍錄像,你會發(fā)現(xiàn)能聽懂更多的內容?!吨鹘滩摹分羞€包括:ANSWERKEY這是練習的答案,供你做完練習之后核對答案正確與否。VIDEOSCRIPT這是錄像故事中的全部對話內容,供你在學習和做練習時參考。AUDIOSCRIPT這是錄音帶上的全部錄音內容,供你在利用錄音帶做練習時參考。GLOSSARY書后的詞匯表可供你學習時參考,但中文釋義主要結合本課程。如需進一步學習該詞匯,可以查閱詞典。學習本課程要注意語言的實踐,要充分利用課程為你設計的各種練習,掌握所學到的在商務活動中有用的句型和表達用語,從打電話到介紹產品到進行談判。通過大量的實踐,相信你將能夠在實際生活中運用從本課程所學到的地道的英語進行成功的商務活動?!恫饺肷探纭虅沼⒄Z初階》還可以幫助你順利通過“商務英語證書考試BEC”。該考試是由英國劍橋大學考試委員會推薦、國家教委考試中心承辦的權威性考試,目前已在我國全面展開。由劍橋大學簽發(fā)的BEC證書可在各類經濟部門,特別是涉外經濟部門和三資企業(yè)招聘、晉升時作為英語能力的權威性證明?!恫饺肷探纭虅沼⒄Z初階》是劍橋大學考試委員會推薦的備考音像教材。

作者簡介

暫缺《步入商界:商務英語初階》作者簡介

圖書目錄

《步入商界(主教材)》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY
《步入商界(學習輔導)》
UNIT 1
INTRODUCING YOURSELF
GIVING NAME AND JOB TITLE · GREETING PEOPLE TALKING ABOUT YOUR COMPANY
UNIT 2
USING THE TELEPHONE
STARTING A TELEPHONE CONVERSATION GETTING THROUGH ·TAKING MESSAGES
UNIT 3
MAKING APPOINTMENTS
ASKING FOR A MEETING · FIXING TIMES AND DATES · GETTING PEOPLE TO DO THINGS
UNIT 4
RECEIVING VISITORS
INTRODUCING A VISITOR TO YOUR COLLEAGUES MAKING SMALL TALK · RESPONDING TO INVITATIONS SAYING WHAT YOU LIKE
UNIT 5
DESCRIBING YOUR COMPANY'S PRODUCTS
MAKING A PRODUCT PRESENTATION · GIVING INFORMATION FROM DIAGRAMS · GIVING OPINIONS
UNIT 6
MAKING TRAVEL ARRANGEMENTS
MAKING AN AIRLINE RESERVATION · ORDERING A TAXI · HIRING A CAR
UNIT 7
STAYING AT A HOTEL
BOOKING INTO A HOTEL · ORDERING A MEAL MAKING A COMPLAINT
UNIT 8
SHOWING VISITORS AROUND THE COMPAN Y
SHOWING VISITORS AROUND · DESCRIBING CONFERENCE FACILITIES ·DESCRIBING RESEARCH FACILITIES * CHECKING FACTS
UNIT 9
EXPLAINING How SOMETHING WORKS
DESCRIBING PROCESSES · GIVING INSTRUCTIONS EXPLAINING THE FEASIBILITY STUDY
UNIT 10
RESCHEDULING PLANS AND ARRANGEMENTS
RESCHEDULING PLANS · SUGGESTING CHANGES INTERRUPTING POLITELY
UNIT 11
ANALYSING YOUR COMPETITORS
ASKING QUESTIONS ABOUT COMPETITORS · DESCRIBING SIMILARITY · EXPRESSING POSSIBILITY
UNIT 12
BUSINESS LETTERS AND PRESENTING INFORMATION
PROPOSING SOLUTIONS TO PROBLEMS · MAKING COMPARISONS · UNDERSTANDING BUSINESS LETTERS · ORGANISING INFORMATION IN A
UNIT 13
TRAVELLING ON BUSINESS
CHECKING IN AT THE AIRPORT · FOLLOWING DIRECTIONS · CHECKING OUT OF A HOTEL
UNIT 14
PRESENTING A NEW PRODUCT
MAKING A FORMAL PRESENTATION ·DESCRIBING A NEW PRODUCT · ASKING ABOUT DETAILS
UNIT 15
ENTERTAINING VISITORS
INVITING ·THANKING ·MAKING SMALL TALK
UNIT 16
COMPLAINING ABOUT PRODUCTS AND SERVICES
DESCRIBING PROBLEMS · DEMANDING ACTION PROMISING TO DO SOMETHING
UNIT 17
COMPARING PRODUCTS AND PRICES
TAKING PART 1N A MEETING · EVALUATING NEW PRODUCTS · COMPARING PRODUCTS AND RETAILERS
UNIT 18
NEGOTIATING PRICES
SAYING WHAT YOU WANT · MAKING OFFERS RESPONDING TO OFFERS
UNIT 19
NEGOTIATING DELIVERY
DISCUSSING POSSIBLE DELIVERY DATES · GETTING PEOPLE TO DO THINGS · MAKING COUNTER-PROPOSALS · STARTING AND ENDING
MEETINGS
UNIT 20
CONCLUDING A DEAL
REACHING AGREEMENT· SUMMARISING WHAT YOU HAVE DONE ·CONCLUDING A NEGOTIATION
ANSWER KEY
VIDEOSRIPT
AUDIOSRIPT
GLOSSARY

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